happy new year
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We are improving on Customer Experience Management, Are you?
We are improving on Customer Experience Management, Are you? As a service company, we often get overwhelmed by acquiring a new customer but do we really understand that how big this responsibility is? Acquiring a new customer cannot be celebrated as a success unless this customer stays with you post your break-even point. That drills down to the concept of the customer service satisfaction. If a customer is not satisfied with the services a company provides, he is not going to stay and that is where a service company need to pay attention. There are few key Aspects why customer satisfaction is so important: § It’s a real-time indicator of customer’s loyalty If you really want to know how satisfied the customer is or if you want to know how likely it is that a customer will give you repeat business, then please get a review from the customer on a scale of 1-10. Make a process of gett...
Why Do you need Mobile App for your e-Commerce business? Mobile is the present and it's going to be the future. For many potential customers, mobile is the primary touch point. In-fact leading E-Commerce companies are expecting more than 50% of purchases to happen via mobile in near future, and mobile growth is outdoing desktop growth at a much greater pace. These companies have better control on user experience & behavior via a mobile app, instead of mobile site/browser. Hence, push towards app download! The levers that make mobile shopping crucial for E-Commerce companies are manifold (a) Cost of customer acquisition is currently lower on mobile (b) It increases customer loyalty & stickiness (c) Showrooming is gaining lot of traction (d) App is the only medium through which retailer can have a strong direct interaction with the customer (via notifications, etc.) (e) The next generation/tier of e-shoppers are mobile first. Many e-commerce web...